Creating an Impact Page
Members often ask us for ‘the best way’ to incorporate their giving message on their websites and we do encourage all our members to create a special page to express their impact and their business mission wherever possible.
An Impact Page is a dedicated page on your website that shows all about your giving journey and the impact you're creating. It allows your community to learn about the journey you are on and lends credibility to your efforts.
Over the years, we've learnt from many members about the content that works best for their Impact Pages. To get you started and provide some inspiration, these are some recommended items of content you can include on your Impact Page as exemplified on Sharing Your Giving - Examples.
Your mission a.k.a your Why
This simple and concise statement tells your community about your fundamental purpose, and why you do what you do.
Think about: Why did you start giving?
To show what you've accomplished thus far, you can consider adding your impacts to this page as well. Traditionally, companies like to boast of large dollar amounts but at B1G1 we encourage an impact-focused thinking. How many days of water, trees, school uniforms, microloans, or days of shelter have you provided
To make this simple for you, we have 9 beautiful widgets that you can use on your Impact Page. Using Your Widgets will tell you all you need to know.
Setting a goal helps guide your journey and keeps you focused on the destination. Are you aiming to provide 10,000 days of access to education or perhaps provide 1,000 meals? Letting your community know about your goal lends credibility to your cause and helps you achieve the goal. Consider using the Goal Widget to help share your goal.
The media kit is a collection of useful pictures and B1G1 collateral that you can use on your website, social media, or newsletters. Using the Media Kit has more information about it.
You can create an Impact Page with the help of the different widgets we offer. There are 9 different widgets in total. Find out more about Using Your Widgets.
Impact Page Examples
Some members have created beautiful Impact Pages that we are excited to share.
Need more ideas and inspiration? Click here to see a variety of beautiful giving pages that some of our B1G1 members have created.
Should my giving be overt or covert?
Sometimes, people ask us whether their specific giving activities should be expressed clearly to their clients or if it should be shared more modestly.
While we cannot speak for everyone, we do believe that all B1G1 businesses give because they genuinely care and want to do great things with their business. We believe that because that’s what we share when businesses are interested in learning about B1G1. We encourage every business in B1G1 to communicate their WHY — why they choose to give— because we believe that the only way to create a world that’s full of giving is by encouraging every business to implement regular giving activities.
But that does not mean that we are asking everyone to always express their HOW — how specific business activities contribute to a B1G1 impact — overtly. It’s perfectly fine not to tell anyone about your giving if you want to give privately as a business. And sometimes, you might just want to express your gratitude and share the joy of your giving business to your team and customers, for the part they play in making your business greater and in turn creating even greater impacts together.
We hope you’ll find your favorite way to express your joy, your gratitude, and your belief in how your business desires to make a difference to others.
How do I talk about my impacts? Are there suggested phrases?
Over the years, members of the B1G1 Community have generously shared their experience on how to best communicate their giving. And interestingly, a small tweak makes a world of difference when you’re articulating the impacts you create. Here are a couple of these tips when it comes to sharing your impacts:
We’re always here to help you feel confident and excited in expressing how you’re fulfilling your desire as a business to make a greater difference. There are numerous ‘right ways’ of communicating giving. Above all, it’s about making your giving a personal, joyful and resonant message with your business, your teams and your clients. So enjoy the discovery process and watch how it transforms!
Can I use the pictures, videos, and text from your website on my own Impact Page?
Yes! As a B1G1 member, you are allowed to use this material. Please feel free to use anything of interest from B1G1.
Can I set up my Impact Page before giving?
You absolutely can! We invite you to share your mission and goal with your community. Do be aware that your some of your impact widgets will only be available after you've done your first giving